About Us

About Us

Equitable Value LLC was founded by Scott M. DeMarco to provide clients and courts with highly credible financial expert opinions in cost effective manners. 


He has been qualified and appointed by courts as an expert witness, and his opinions have been adopted by the court system. He also draws upon his experience working in early stage technology companies and hundreds of business appraisals to accelerate an organization's value creation based upon innovative management, marketing, and technology solutions.  His curriculum vitae includes a list of speaking engagements and publications.   

He is a Certified Business Appraiser accredited by the Institute of Business Appraisers, Certified Valuation Analyst accredited by the National Association of Certified Valuators and Analysts, Certified Divorce Financial Analyst accredited by the Institute for Divorce Financial Analysts, and Certified Patent Valuation Analyst.  He has been involved in the valuation of privately held business enterprises, professional and medical practices, professional licenses, advanced academic degrees, economic damage analysis, and real estate holding companies. 

Mr. DeMarco is a member of the Institute of Business Appraisers, National Association of Certified Valuators and Analysts, Estate Planning Council of Eastern New York, Licensing Executives Society (LES), Collaborative Divorce Association of the Capital District (CDACD), and New York Association of Collaborative Professionals. 


He gained finance, accounting, and marketing experience growing and selling two software companies, AutoQuant Imaging, Inc. and Agora Games, Inc.  He helped grow AutoQuant Imaging, Inc., and assisted in the sale of the majority of the company’s assets to a major player in the life science imaging research industry.  As Chief Financial Officer at Agora Games, Inc., Mr. DeMarco helped profitably grow and sell the company to Major League Gaming (MLG). 

​He received his bachelor of science in finance from the Robert H. Smith School of Business at the University of Maryland, and an MBA in Information Technology from the State University of New York at Albany. 

Scott has lectured on valuation, tax concepts, technology trends, sustainable development, litigation, and other topics for attorneys, business owners, consultants, and universities.  Please contact him to schedule a speaking engagement.

Meet The Team


Ching Luan (Joyce) Hoon is a Senior Financial Analyst with Equitable Value LLC. She earned the Certified Valuation Analyst (CVA) designation and Certified Cryptocurrency Auditor (CCA), and holds a Bachelor of Accountancy from Nanyang Technological University in Singapore. She has twelve years of valuation, financial analysis and due diligence experience in the areas of cross-border and U.S. mergers and acquisitions, and private and public financings.


In her previous role as Director of M&A (Finance) for Global Crossing Limited and in earlier roles in investment holding companies in Singapore, she evaluated acquisition candidates, managed direct investments and divestitures and participated in transactions to raise capital for investments. 


Joyce performs valuation and financial analyses for a variety of circumstances including marital proceedings, mergers and acquisitions, and other litigation.

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Ling Pu

Ching Luan (Joyce) Hoon

Ling Pu joined Equitable Value LLC as a Senior Financial Analyst. She holds a Bachelor’s Degree in Business (majored in Financial Analysis) from Nanyang Technological University of Singapore and is a graduate from the Association of Chartered Certified Accountants (UK). She has a wide-ranging background in finance and accounting including valuation, financial analysis, PE fund accounting and financial auditing. In her previous work at Censere Limited, she performed valuations of business interests, intellectual properties and derivatives for various circumstances.


Ling performs valuation and financial analyses for a variety of purposes including marital proceedings, mergers and acquisitions, and other litigations.


Katelyn Rice

Katelyn Rice holds a Certified Divorce Financial Analyst (CDFA) and earned a Master's Degree in Library and Information Science from Simmons College and a BA in Political Science from Emmanuel College in Boston.

Prior to working at Equitable Value, she worked with the 100th Infantry Battalion of Hawaii as Content Coordinator to create a historical website and with ITA Software as a Metadata Assistant to organize company-wide documents into one central database.

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Tamara Wilson

Tamara Wilson earned a Bachelor of Arts degree in Economics from Colgate University and is admitted to practice before the IRS as an Enrolled Agent.  She has 20 years of experience in corporate and public accounting.  Her prior experience in corporate finance and business tax spans a variety of sectors including construction, manufacturing, and service industries.


Tamara performs forensic accounting and valuation services for a variety of purposes, including marital proceedings, mergers and acquisitions, estate and gift tax filings, and other litigations.


Yanella Gover

Yanella earned a B.A. Degree in Economics from University of Buenos Aires, a Specialist Certificate in Oil & Gas Economy and a Specialist Certificate in Electrical Market Administration at ITBA Institute.


Yanella was an energy sector business advisor with an expertise in Oil & Gas Economics for numerous consulting studies with a special focus on the control of hydrocarbon activities to assist in monitoring and sustainable development of the energy industry, advising government agencies, leading companies, investors, national and international financial institutions, and organizations that do business in the Argentinean, Latin American and global markets. She took part in several projects of interest for the World Bank, the IADB and the IMF. 


She joined Equitable Value LLC as a Senior Financial Analyst and performs various forensic accounting and valuation services. 


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